RapidLash, a pioneer in lash and brow enhancement innovations, is celebrating its 15th anniversary this year—a major milestone for RapidLash and its North American Distribution company, Rocasuba Inc.
 
“We are thrilled to celebrate 15 years in business. We continue to be driven by our commitment to distribute revolutionary, accessible products that work and make people feel confident. We look forward to a strong 2023 and continued growth for many years to come,” said Robert Trow, CEO of Rocasuba Inc.
 
RapidLash has experienced immense retail growth since brand inception with availability at Ulta, Target, Dermstore, CVS, and Amazon. This retail expansion is expected to continue in the coming years.

Paint It Purple Campaign

To commemorate the anniversary, the company is launching the Paint It Purple campaign. The vibrant campaign celebrates RapidLash’s commitment and care for their community.
 
RapidLash is teaming up with Project Purple, an impact-driven organization dedicated to creating a world without pancreatic cancer and will be donating a portion of every RapidLash purchase to fund early detection and treatment research as well as patient financial aid through 2023. In addition, the brand will be rolling out new marketing videos, a special logo, and product testimonials from real consumers throughout the year, showcasing how to Paint It Purple in 2023.